|Welcome to the Schwinn Paramount 75th Anniversary Website. This project is the result of a collaboration of Waterford Precision Cycles and Pacific Cycles, producer of Schwinn Bicycles. Waterford and Pacific put together the 70th Anniversary Paramount 5 years ago. It set a new standard for custom lug design while providing our clients a memorable ride. Afterwards, Waterford and Schwinn went our separate ways – not a breakup, more like drifting apart.|
As the 75th approached, we wondered what might happen. Then we received a call from Terry Elsen, then Sales Manager for Schwinn. He asked if we had time to meet the newly named Global Brand Manager for Schwinn, Joe Werwie. We expected a motorcade to arrive at the appointed time with a crew in dark suits and sunglasses. Instead, a rather unassuming young man arrived, dressed like bike people, not money people. Turns out Joe owns a Waterford from many years ago, and he comes from a family that raced Paramounts at the Kenosha track. In short , he gets Paramount, and Schwinn, at a really deep level.
Ever since, Joe and Waterford founders Marc Muller and Richard Schwinn have been bouncing around ideas for how we might approach the 75th. Marc has been a part of the Paramount scene since the late 1960′s, when he joined the racing scene in the Western Suburbs of Chicago (whose favorite son Chris Van de Velde is concluding an impressive international career just this year). Marc joined Schwinn’s engineering department in the late 70′s and took over Paramount production in 1980. He organized the Paramount Design Group factory the following year; not only building world-class road bikes but introducing a startling number of innovations over the subsequent dozen years.
Twenty years ago this year, Richard and Marc dedicated themselves to continuing the tradition of building the World’s Finest Bicycles by forming Waterford Precision Cycles. Waterford has earned its own well deserved reputation (including its own World Champ stripes) while pioneering a number of innovations including compact designs, the use of stainless steel, as well as a number of groundbreaking bicycle platforms.
The 75th Anniversary Paramount is yet another statement in this long tradition, and working with Joe has made it all the more special.
Our goal is to create compelling and enduring designs without ostentation. The bikes will unfold over the next few weeks with the production of frameset number 1 of the 25 we plan to build.
Join us on this dream journey to bring the past into the future!