|Our philosophy is not just to pay homage to the past, but use the past to define advances that will hopefully make this edition as memorable as the original. On the surface, our headbadge looks like an exception to that rule. We actually went back to the original design introduced in 1938, a simple round badge with the iconic Paramount compass points. But there’s more to it than meets the eye. You can see a comparison of the old vs. the new badges here. If you look closely, you’ll be able to figure out which one is which.|
We are fortunate that the company that had built those badges prior to WWII is still in business and still thriving as a family owned manufacturer in Onalaska, Wisconsin. Metallics Inc. President Doug Dale was able to dig through his old tooling to help us get going. In 1988 the Paramount headbadge tooling had been converted to making “Schwinn Quality” badges. So we started with this and transitioned it back to producing Paramount badges.
A couple of things are new about the badges. One is the crisper compass points. The second is that it is made out of stainless steel instead of plated brass.
More importantly, it’s a reminder of a mark that to this day stands the test of time. We are proud to make it a part of the Paramount once more.